Top Influencer Marketing Agencies In India (2024)
In the marketing world, there is always a new sensation just around the corner, but from the past decade, it’s all about Influencer marketing. Let me just give you a quick fact to help you get a gist of the market's expansion.
The current Indian Influencer marketing market is valued at 20.48 billion INR in 2024 and is expected to reach as high as 28 billion INR by 2026. (Statista)
The industry in India is experiencing unprecedented growth and expansion. In addition to that, 89% of marketers find that the ROI from influencer marketing is comparable to or better than other marketing channels.
As the influencer marketing industry continues to thrive, imagine the increasing demand for influencer marketing agencies amongst brands to help them navigate the influencer marketing arena. It is growing at an unprecedented pace and 77% of the marketers in India are increasingly seeking these agencies to keep up with the evolving trends.(EY India)
However, with the growing number of influencer marketing agencies, it gets tough to tell which ones are just attacking brands’ pockets and playing with their reputation, instead of the ones which cultivate incredible ROI for brands.
After thorough research and based on several parameters, our team of experts, influencer specialists, marketers, and content strategists has meticulously evaluated and selected India's top influencer marketing companies for 2024.
These agencies represent the best of the best in the industry, offering decades of expertise, innovative strategies, and proven track records of success in influencer marketing, making them as the best influencer marketing agencies in the country.
List of the Best Influencer Marketing Agencies in India (2024)
GRYNOW
Grynow holds a special position in the market as it has been awarded by the Economic Times. The company has expanded and grown into multiple verticals, including finance, food and beverages, fashion, beauty, lifestyle entertainment, music, and many others.
Over the years, the influencer marketing agency has developed a team of experts who provide cutting-edge, affordable, and reliable influencer marketing services. They use intelligent technology platforms to track, manage, and coordinate campaigns and report on their performance.
The agency also helps you with customised, hyper-focused, data-driven influencer marketing strategies and solutions. Market leaders help you build and strengthen relationships with influencers and their audiences by coupling user-generated content, social commerce technology, trend analysis, and an influencer relationship management system that is operative and quantifiable.
Moreover, they help you make informed investment decisions by cross-examining post engagements on different social media platforms - thereby identifying top performers and ideal promotional channels for the long haul.
From finding the right influencers and completing campaign planning and management to identifying the right combination of content and influencers - you get the best services an Influencer marketing agency can offer.
USPs
- 300 million+ Influencers contact
- 35,000+ campaigns executed
- Almost a decade-long experience
- The clientele of 1500+ brands
- International presence in the US, UK, UAE, Philippines and Indonesia
- Experts from prestigious institutions like IIM, IIT, IBM, etc.
Awards & Recognition
- Awarded by the Economic Times for the best campaign executed in 2022
- Executed India’s Biggest Influencer Marketing Campaign (Most Views)
- Featured by Forbes, Financial Express, Deccan Herald, Hindustan Times, Indian Express and many more multiple times
Services
- Instagram Influencer Marketing
- YouTube Influencer Marketing
- Facebook Influencer Marketing
- LinkedIn Influencer Marketing
- Twitter Influencer Marketing
- Twitch Influencer Marketing
- UGC Video Production
Vidzy
Vidzy, the leading influencer marketing company, uses its extensive network of influencers to create productive and effective influencer marketing campaigns for product demonstrations, persuading your target markets, building brand reputation, boosting sales, and addressing customers' pain points.
This premium company offers influencer marketing services, including user-generated content creation, social commerce, influencer videos, testimonials, explainer videos, and more. Vidzy helps you leverage the power of influencers to attract customers and establish a strong presence online.
USPs
- Database of 2,00,000+ influencers, content creators, and artists
- Top Video production company
- Research and trend-based content strategy
- 8+ years of experience
- Highly experienced team of creative strategists
- Worked with brands like Groww, Mamaearth, OnePlus, Puma, etc.
Services
- Influencer Marketing
- UGC Video Production
- Videography
- Video Editing/ Post Production
- CGI
- 2D/3D Animation
- Video Ads
GRYNSTA
Another top contender on our list of top influencer marketing agencies is Grynsta. The agency has been serving its client's needs for a long time. Through consistent efforts, Grynsta has rightfully earned its place as one of India's top influencer marketing companies in 2024.
Grynsta offers a complete package of influencer marketing services, including identification, outreach and negotiations, content creation, influencer relationship management, target audience assessment, promotional plans, etc., for brand or individual clients. Grynsta's attention to detail and pursuit of excellence have made the agency attractive for businesses that seek the right individuals to achieve their objectives within their respective industries.
USPs
- 6+ years of experience
- 2 lakh+ influencers on board
- 10,000+ campaigns executed
- Served 200+ clients
- Data-driven tactics
- Cutting-edge Influencer Relationship Management strategies
Services
- Instagram Influencer Marketing
- YouTube Influencer Marketing
- Facebook Influencer Marketing
- LinkedIn Influencer Marketing
- Twitter Influencer Marketing
- Twitch Influencer Marketing
In addition, you can enjoy services like User-generated content, meme marketing, celebrity endorsement, a cluster of micro-influencers for campaigns, state or regional influencers, international influencers, and more!
IMPHOTO EDITOR
When discussing the top agencies for influencer marketing, we would do a great disservice to our readers by not talking about IM photo editors. The company is one of the premium agencies in India with a network of 2,00,000 + influencers from every niche. Furthermore, with a successful working track record of 6+ years, IM Photo Editor is armed with valuable experience from thousands of successful campaign stories.
IM Photo Editor assists brands through campaign management, strategy planning, content creation, and influencer marketing for your brand, products, and services. They have experienced teams that aim to increase your business's exposure through channels like Facebook, YouTube, Twitter, Instagram, etc. Working with them on extended campaigns assures you quality leads, sales, engagement, and conversions at low cost.
USPs
- Access to 2 lakh+ influencers
- 6+ years of experience
- 10,000+ campaigns executed
- Trusted by 200+ clients
- Performance-centric Marketing Campaigns
- Analytics-backed Strategies
Services
- Influencer Marketing across all platforms
- Short Video Production
IGYGROW
Next is IGYGROW, another major influencer marketing agency in India that helps businesses build a solid online presence through detailed analytics, performance reports and calculated suggestions. They don't just stop there. Igygrow's team of experts analyses their clients' established online presence to provide more actionable insights on how to take it even further. The influencer marketing agency in India is known for showing a brand's best performance parameters and highlighting areas for improvement. With vast experience, Igygrow can help you build your brand faster and more effectively than any other company.
Igygrow's influencer marketing services include connecting your business to relevant influencers in your industry depending on content quality, past collaborations, fake followers’ assessment, target audience, etc., and determining which key networks should be prioritised depending on the type of content they produce.
USPs
- 6+ years of experience
- 300+ clients
- Platform diversity
- Strategic Influencer selection
- Monitors influencer content to maintain brand integrity
- Data-driven Methodologies
Services
- Influencer Marketing across various platforms
- Video Production
VIDEASE
Videase is an influencer marketing agency of experienced professionals also specialising in video marketing. They work with your team to understand your goals, objectives and needs and design campaigns accordingly. The influencer strategies they create are geared to your goals. The company's services include influencer outreach, campaign management, content creation, influencer relationship management and campaign monitoring.
Furthermore, Videase has a strong network of Indian influencers that they can tap into at any time to target the right people on multiple channels. Additionally, they offer performance, growth, value, and video content-driven influencer marketing services. They craft, design, plan, and implement customised influencer marketing campaigns tailored to meet your brand’s needs and wants.
USPs
- Worked with 1000+ brands
- 2 lakh+ social media influencers
- 6+ years of experience
- Highly Effective Strategies for Content Creation
- High-quality video content
- Micro-macro influencers
Services
- Video Production
- Influencer marketing across platforms like Instagram, Facebook, YouTube, etc.
- Video Ads
VIDEAZE
Videaze is another top influencer marketing agency in India on our list. It creates campaigns that deliver the highest ROI using the top influencers in the industry. They have experts who ideate and execute engaging and impactful influencer marketing strategies with subject matter experts to deliver the brand's message to intended audiences.
The clients of this influencer marketing company applaud them for their creative and innovative concepts, attention to detail, communication skills, time management and ability to adapt to changing environments and situations. Furthermore, Videaze is fully equipped to handle the complete video production process. The team utilises the best practices and is equipped to handle the latest tools and technologies for compelling influencer-powered video content.
USPs
- 7+ years of experience
- Served 600+ clients
- 10,000+ campaigns executed
- 2,00,000+ Influencers of different niches
- Consumer Behaviour Research
- Enhanced brand value, awareness and reputation
Services
- Video Production
- Influencer Marketing
- UGC Video Ads
UGC AGENCY
UGC agency has worked with the biggest brands in India and boasts a successful track record of delivering on their promised results. The company leverages the word-of-mouth potential of relevant influencers from your industry to launch, manage and optimise influencer marketing campaigns with bespoke strategies that resonate with your target audience. As a result, UGC Agency helps generate authenticity for your business and develop relationships with your customers through real people.
The company has a strong team of experienced professionals who are masters of digital marketing, social media management, content creation & distribution, influencer identification/outreach, campaign management, reporting and analysis. The agency has demonstrated its ability to generate high-quality leads, sales and conversions for its clients on countless occasions.
USPs
- 8+ years experience in executing customised campaigns
- 30,000+ personalised campaigns executed
- 1000+ clients
- 300 million+ database of social media influencers and content creators
- Specialises in User-generated content
- Diverse influencer niches
Services
- Video Production
- UGC Ads
- Influencer Marketing
These agencies are on our top list because they have given us excellent results. However, if you want to find your influencer marketing experts from scratch, then our next section can help you.
Questions You Need To Ask When Choosing An Influencer Marketing Agency?
With technology making so many strides, finding an Influencer marketing agency is relatively easy. However, here are the most important questions to ask before you pick one.
What is the Experience of the Influencer Marketing Agency?
This is the most important question that takes the maximum priority. This question gives you a perspective on the agency's ability to handle influencer marketing in India. While at it, ask for some case studies from past client projects.
How Does The Influencer Marketing Company Identify And Evaluate Influencers?
Influencers are the centre of everything. It would be best to work with individuals who understand your business, product and industry and can meet your brand standards. That said, your agency should follow the proper procedures to identify and vet influencers for your business.
What KPIs Does The Influencer Marketing Agency Track?
The answer to this question should be metrics that complement the campaign's goals. For instance, if your goal is brand awareness, then the agency-defined KPI would be total impressions or an increase in the number of followers.
How Do The Agency Approach Content Creation And Campaign Management?
This question coincides with how an agency finds influencers - which leads to utilising selected influences to create content that aligns with your brand and campaign goals. An agency should be able to identify the types of content the influencers will produce for your campaign. Then there is campaign management, which involves planning a timeline, assigning responsibilities, scheduling activities, approving drafts and tracking progress.
Can The Influencer Marketing Experts Optimise Your Campaign?
Remember the KPIs that an agency should be able to determine after understanding your goals and objectives. An agency should also be able to track them and optimise your campaign in real-time based on the results.
What Is The Company's Pricing Structure?
The agencies mentioned in our articles set transparent pricing for their packages and list all the services you will get from the purchase. However, some agencies charge additional fees or expenses as the campaign progresses. Hence, it will be best to understand your selected agency's pricing structure beforehand and how they charge for their services.
Can The Influencer Marketing Agency Provide References Or Client Testimonials?
Asking the agency for client references or testimonials is a great way to get valuable feedback from people who have received the agency's services. This can also tell you about the company's reputation in the marketplace.
Wrapping Up
Influencer marketing is best known for its 5-20X ROI, but only if it is executed under the supervision of experts. To do so effectively and achieve tangible results, brands need experts to analyse their goals, create a solid strategy, select the right influencers, ensure the message resonates with their brand, and keep many more things in mind before, after, and during the campaign execution.
With our list of the finest Influencer marketing agencies in the Indian market, it is good that you won’t have to look any further.