How To Create Instagram Guides In 2021
IG Guides is one of the IG’s most recent additions. IG shops, live, Reels, a reconfigured home page, and a flurry of other features announced in 2020 may have passed under your nose.
Users will be able to share and consume useful ideas and advice in an easy-to-digest style thanks to the new functionality. Are you ready to discover everything there is to know about Instagram Guides? Let's get started!
What Is Instagram Guide?
IG Guides are a hybrid of carousels on Instagram and blog entries. They can be made using the creator's or public accounts' pre-published posts, places, or product listings. Each guide has a title, cover picture, an introduction, and optional entry descriptions.
Travel was the catalyst for the creation of Guides. However, due to global travel limitations, Instagram opted to introduce the feature in May 2020 with a wellness focus. Instagram opened up the function to all users and topics in November, 2020.
Guides are made on a separate tab on a person's or brand's profile and may be shared in Stories or direct messages once they've been made. The account owner can update, add, or remove entries as needed. It can aid in your account’s growth drastically. However you can buy Instagram followers or Buy Instagram comments to increase engagement or to get a push start as there are 1.074 billion active users of Instagram in 2021-.
Why You Should Use Instagram Guides?
For the first time on IG, creators can create long-form written content. There are several compelling reasons for you to do so.
Keeps Users On Your Profile
Longer-form, scrollable tutorials keep consumers engaged with your information for longer periods of time, allowing them to learn more about what you do. They won't have to leave IG to go to another site, as they would with conventional postings.
Keyword Searches Are Used To Your Advantage
IG's search feature has been changed as a result of the addition of longer-form content. These Guides may be found by searching for content using keywords. That means finding new material on Instagram has just gotten a whole lot simpler. Users no longer need to know your name or use a hash tag to find you. More than 50% of the accounts on IG use the explore feature.
Your Horizons Are Extended
You may produce guidelines that target your new audience now that consumers may find you using keywords. Instagram Guides can also help you position your content as an authority in your industry. You may focus on the answers individuals are looking for, even if they aren't in your target demographic, by developing content that solves micro-moments.
Increased Loyalty
This feature is another way to increase loyalty by providing helpful and trustworthy material. Tactics, tips, step-by-step directions, and any other helpful material will keep your target audience coming back for more which is significant as the average engagement rate for a professional or business account is 0.96%.
You may increase loyalty even further by giving your guides first look at material or by sending them a newsletter introducing new guides.
Also read: Increase Instagram Engagement Rate
How To Get Instagram Guide?
To make a guide, click the plus symbol in the same way you would for a standard video, post or live content. Select Guides from the dropdown menu.
You'll be able to pick between three types of content from here:
A. Places
Places is ideal for advice that is specific to a specific place. Places are where you can generate tour guides, restaurant suggestions or a curated list of off-the-beaten-path undiscovered gems if you're a travel or local influencer.
- In the upper right corner of your profile, click the + sign
- Pick a guide.
- Select Places.
- Look for a location using a geotag, your stored folder, or one of your already published articles. Select the post you want to add from the geotag search results.
- Click Next once you've chosen a post.
- Add a title and description to your guide. Change Cover Pic if you'd like to utilize a different cover photo for you IG guides
- Double-check the pre-filled place name and make any necessary changes. Add a description if desired.
- Tap Add Place and continue steps 4-8 until you've finished your guide.
- In the top right corner, tap Next.
- Select Share.
B. Posts
Use this option to curate saved or previously recommended posts. You may use this option to generate fresh material by combining past articles on the same subject.
- In the upper right corner of your profile, click the + sign.
- Pick a guide.
- Select Posts from the menu.
- Select a post from your feed or one saved from other public accounts.
- Press the Next button.
- Add a title and description to your IG guides. Change Cover Pic if you'd like to utilize a different cover photo.
- Double-check the pre-filled place name and make any necessary changes. Add a description if desired.
- Tap Add Place and continue steps 4–8 until you've finished your guide.
- In the top right corner, tap Next.
- Select Share.
C. Product
Instagram Guides connect directly to Instagram Shop, and you can only curate goods that Instagram Shop customers can discover there.
- In the upper right corner of your profile, click the + sign.
- Choose guide.
- Select Products.
- Find the product listing you want to add by searching by account. If you've added the item to your wish list, you'll be able to locate it there as well.
- Tap Next after selecting the product you want to add. If numerous postings are available, you can select to incorporate them in a single submission. They'll be arranged in a carousel.
- Add a title and description to your guide for better discoverability. Change Cover Pic if you'd like to utilize a different cover photo.
- Double-check the pre-filled place name and make any necessary changes. Add a description if desired.
- Tap Add Products and continue steps 4–8 until you've finished your guide.
- In the top right corner, tap Next.
- Select Share.
Place your photographs, articles, and links after you've decided on a content structure. Keep in mind that this is an Instagram account, therefore all photographs and content in the IG guides 2021 should be mobile-friendly.
Who Can Create Instagram Guides?
Only a restricted set of creators ("creators, publishers, organizations, and public personalities") were permitted to utilize the feature to create material focusing on mental health and well-being when it originally launched on a trial basis in early 2020. IG has made the format available to all users as of November 17, 2020.
Also read: Building Personal Brand on IG
Instagram Guides Ideas
Tips And How-To Guides
Have you ever wished to provide a comprehensive collection of tips and techniques or an in-depth how-to guide to your followers? You can now!
With the IG Guides function, creators are getting inventive. You're providing more knowledge by curating these collections, which should encourage them to share your advice with their followers. This has been proved as how to tutorials or guides are one of the most famous form of content on Instagram.
Travel Guides
Instagram Guides are ideal for generating trip guides that include local treasures to explore, travel inspiration and hotel suggestions.
Travel guides are a great way to leverage this new feature if you're an influencer who travels regularly. You may collect your previous posts in several areas and insert some more material about each one.
Gift Guides
What better way to put Instagram Guides to good use than by curating a gift guide? Creating a gift guide, whether for the holidays or Mother's Day, is a terrific approach to provide your audience what they're seeking for around that time: gift ideas. You may create an IG guide dedicated to a list of products that may be provided to make your significant other feel special in a few simple steps.
Roundups
Monthly and annual roundups are popular, so why not make your own with an Instagram Guides You may make monthly favorites, or even a year's worth of roundups!
How To Promote And Share Your Instagram Guide
There's more good news: IG Guides can now be shared.
You may, for example, include them in your Stories. You may also send a direct message with a link to a Guide and a note explaining why you're sharing it with someone or a group. To share a Guide on another platform, utilize the copy-link option. Finally, and maybe most crucially, your audience has the ability to share Guides on their social media profiles. All these alternatives aid in the promotion of the guide and the material included inside it.
IG Guides are a fantastic way to share all of your material on a certain topic with your audience without requiring them to go through your feed one after the other. You may use Guides to propose items, provide insights, assist your audience in solving an issue, and more.
Instagram Guides are also very simple to create and use. You make them just like any other Instagram post, filling them with the information you've saved or shared. You have now learned everything there is to know about this amazing new feature.
Feel free to share your experiences!