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According to Statista, Instagram boasts a user base of 1 billion monthly logged in users on its platform. Moreover, more than 66% of the global audience on Instagram is aged 34 or less, as per Statista’s global-age numbers, making the platform of Instagram all the more striking to marketers, as most brands target audience earning individuals, who lie in this age group. Thus, there are only upsides to building a strong digital presence on the platform of Instagram. From startups and SMEs to big brands, all businesses can find and target their target audience by building a digital presence on Instagram and executing an effective Instagram marketing strategy.
With multiple tools to offer such as stories, polls, ask me a question etc., Instagram has truly transformed itself into a platform that augments interaction among creators / brands and their followers. As per Statista’s data, over 500 million people use the Instagram stories feature everyday world wide. The feature of Instagram stories is an easy way for brands / creators to keep in touch with their audience as it makes an easy avenue for interaction, and even allows them to make personal connections. As per Instagram business blog, 4 million businesses are using Stories ads each month and progressively gaining more and more leads, as 58% Instagram users become more interested in a brand / product after seeing it in Stories.
Instagram is undoubtedly the hub for social media influencers providing value to their audience through high quality content. These social media influencers have managed to create a unique identity for themselves through their content. Thus, when brands leverage these influencers to promote their product / service, a concept known as influencer marketing, brands gain social proof and multiply their reach. The influence of these is so huge that, as per Instagram’s “creators blog” 55% fashion shoppers bought a product after they saw a creator promoting it on their Instagram handle. Moreover, as per Instagram Business blog, 68% of the users log into their Instagram accounts in order to interact with influencers.
Recently Instagram launched a new Shop tab, announced through their official announcement blog, wherein users can find products, personalized merchandise, etc., from brands as well as creators themselves, and also from Instagram itself too. This allows users to directly purchase products from you, rather than redirecting to a website or app first. This feature is a big win for brands present on Instagram as according to instagram business blog, 80% users on Instagram follow at least one brand on the platform and more than 150 million users use Instagram Direct Message to interact with a brand monthly. Thus, the Instagram platform is brimming with opportunities for brands and creators alike.
As per instagram business blog, Instagram story ads are helping over 4 million brands to reach their target audience monthly. So much so, that 58% worldwide users say that they became more interested in a product or service after viewing it on an Instagram story ad from the brand, and as per instagram business data, 50% global users went on to purchase a product or a service from a business after viewing it on a limited time dynamic ad on the platform of Instagram. Instagram ads provide a huge opportunity to brands to reach their target audience, as it has a reach of 1.16 billion users globally, as per Hootsuite’s Q4 research data, and is nearing a revenue of $19 billion as of 2020, as per Statista.
Instagram insights is a special feature exclusive to Instagram Business Accounts, allowing them to analyses data regarding the performance of their brand, profile, and posts. The data provided in the Instagram Analytics helps brands to not only to find gaps in their content strategy by seeing how their audience is reacting to it, but also allows brands to find shortcomings in their marketing strategy. Instagram allows you to view insights to your posts, stories and IGTV videos. Instagram insights also help brands to see how many user accounts they are reaching with their content. As per Hootsuite’s Q4 research data, brands receive 0.96% engagement on an average on each post.
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Building a strong brand presence on the platform of Instagram is something all businesses and budding influencers wish for. As per Hootsuite’s Q4 2020 research data, on an average, a business profile on Instagram gains 1.5% follower growth month-on-month. However, in order to escalate this monthly follower growth rate, many Instagrammers buy legit Instagram followers, who are real, living people and engage regularly with content on Instagram. When brands boast a huge number of followers on their Instagram handles, they appear more popular and contributes in creating a stronger brand presence. In a survey conducted by Facebook, it was found that 66% users use Instagram to interact with brands, while 53% users follow a brand because of the authentic relationship they share with the brand.
As per Statista, with over 1 billion monthly users on the platform of Instagram, it is highly essential necessary for brands and creators alike, to appear credible in order to make a place for yourself among the crowd gain attention. As per Hootsuite’s Q4 2020 data, with over 75% USA businesses being present on Instagram, it is not easy to appear credible in eyes of your target audience against your competitors. However, many brands buy permanent Instagram followers to look more popular to their target audience. Moreover, they collaborate with micro influencers present on the platform, who manage to produce an engagement of up to 8.8% on their sponsored posts, as per Influencer Marketing Hub’s Influencer Marketing Benchmark Report 2020, to gain social proof and consequently, become more credible.
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